About Karen Weider & Weider Web SolutionsWebsite Strategist & WordPress Consultant
I help business owners improve their website so it becomes a visible & valuable marketing tool.
Hello! My name is Karen Weider and I am the owner of Weider Web Solutions.
Are you one of the many businesses trying to grow your business by marketing online? Are you investing time and/or money in any of the following?
- A website
- Content marketing (Blogging, videos, writing case studies, free self study courses, guest blogging)
- Paid traffic (Social media ads, Google ads)
- Free traffic (SEO)
Every day I see businesses putting time and money into their marketing but they are not measuring their results. When they get new clients they have no idea what marketing activity was responsible. When they get no clients they have no idea what to improve.
Knowledge is power. I think empowerment through education is very important. If you are investing in marketing, you need to know all the facts plus some technical and strategic information. Not only can I use your data to provide the facts but I can (and love to) share my technical and strategic knowledge about SEO, WordPress and conversion rate optimisation with you. I want to educate you about your marketing and empower you to make the best possible decisions to help you grow your business.
A client of mine was investing heavily in various social media campaigns. They came to me asking “Karen, I can’t keep up with all my social media channels. Which one should I focus on?”. I was able to analyse the value of the traffic for each source so they could see which one worked best for them. This helped them stay more focused instead of thinking they had to follow the latest social media trends.
I don’t like the idea of wasting time and money on non essential tools and activities. That’s why it’s important to understand what is and what isn’t working so you can focus on improving and scaling what works. I’m also a bit of a bargain hunter so I always spend time looking for the best free or cost effective methods of marketing online.
I was managing a Google ads campaign for a client who had a high cost per click for their ads. They hadn’t thought about implementing a re-targeting campaign. I knew they would get clicks for less if they set up retargeting audiences. I was able to get them extra clicks which resulted in extra enquiries for a third of the cost they were originally paying. I want to save you time and money where possible, I know you don’t have bottomless buckets of time and money.
I believe you are capable of more than you think. I know that data analysis can feel complicated and overwhelming if you are not good at numbers and not naturally analytical. I can help you measure your marketing, analyse and understand your data. I speak in plain English so you can understand what is and what isn’t working.
I offer intensive coaching sessions for WordPress, SEO and analytics. I want to show you that if you are willing to learn that you can understand things that you may have previously thought were too complicated for you.
How did I end up being a WordPress, traffic & conversion consultant?
After building my first few websites it was clear that more than just a website was needed to help my clients get the results they were looking for. It quickly became obvious that website visitors do not just ring you up or join your email list. In fact, it was quite clear that they don’t even see your website unless you put a whole lot of effort into telling them about it.
To give my clients a better, more valuable service I learnt about building websites that were Search Engine Optimised. That was great for the long term, but what about the short term? So I learnt about Google Ads and Facebook Ads.
Then it became obvious that a site with traffic was still useless unless it could convert that traffic into something valuable like leads or sales. So then I learnt about Conversion Rate Optimisation. Conversion rate optimisation is the process of using data to test different parts of a web page in order to increase conversions.
Finally, I realised, optimisation can be applied to the whole customer journey, from cold prospect to warm lead to hot buyer. And optimising each step of that journey was the way to truly deliver value to my clients and get them the results they desired.
I use my simple 5 step continual improvement process to help clients get to where they want to be online.
- I help you clarify your goals for your online marketing
- I help you measure your goals by setting up your analysis tools
- I help you analyse your data and find the areas for improvement
- I help you carry out those improvements
- I help you measure the effects of your improvements – then repeat steps 3, 4 & 5
Depending on your budget I can coach you on how to do this yourself or I can do it for you.
I optimise three areas.
- Traffic. I use search engine optimisation to help you make the most of the free traffic available from Google and other search engines. Please see my SEO services here.
- Conversion rate. Any action you want people to take on your website can be describes as a conversion. If you are not seeing results from your website then you need to optimise the design of your site for conversions.
- Website. I can build a search engine and conversion rate optimised website by combining all my skills.
All my projects start with a detailed audit so we can both see where you are now, what problems need fixing and what needs to be done to help you reach your goals.
The History of Weider Web Solutions (incase you were wondering)
Pre 2010 -> Worked as a software engineering consultant for some of the UKs largest aerospace an defence companies.
2009 -> First baby arrives, Starts to lead a super complicated life while juggling motherhood and a career.
2011 -> Second baby arrives. Bins off the career to stay at home with babies. Fulfils need to create things by building robots out of cereal packets and building websites for a handful of clients.
2014 -> Babies grow up and go to school, leaving more time to learn how to build better websites. Get better at SEO and making sites super speedy.
2015 -> Increase digital marketing knowledge by investing in a lot of coaching and training.
2016 -> Begin optimising funnels and helping small business get clear on their strategy.
2017 -> Gain experience in traffic generation on Facebook and Google Ads platforms. Start working with agencies to help them improve ROI of client budgets by optimising their clients marketing campaigns.
2018 -> Apply previous years experience to building better websites for small business and coaching them on how to integrate their website into their marketing.
Meet Karen, the Mum
I left my career once my second child was born. Family life made me change my priorities. I was previously working up to 60 hour weeks. As a consultant I moved around a lot, I had to stay away and sometimes my commute could be over 90 minutes one way. Back then it was worth it, It was paid extremely well. I couldn’t complain.
But it could be stressful. The long hours meant little time for anything else. But I was asleep to any alternative. I thought I had made it! I was working independently, I was pretty much my own boss.
Then I woke up! Or more like my new baby woke me up! Going back to work after having Lily was the biggest eye opener for me. Suddenly I realised there was more to life than work work work. The money was no longer a factor. The mindless conversations at work about things that just were not interesting to me. I hadn’t seen it before.
Now I was awake and I planned my escape. I saved what I could, and after my second baby was born I waved goodbye and didn’t look back.
That was 8 years ago and I haven’t regretted my decision on bit.
Being my own boss has meant more time for family. I’ve also had lots of ups and downs. Feast and famine cycles. Self doubt. I have grown in more ways than I thought possible. Each day I get more confident. Each day I learn. Each day I am challenged. It’s not easy.
So, I don’t only build websites, I understand the full power of them and the importance of using them as a marketing tool which is even more important when you are the only person in your business. You don’t have a sales person to do your selling, you don’t have someone who can answer questions all day long, you don’t have someone who can do your networking while you actually do the work. That’s why it’s even more important to understand how you can make your website work harder for you.
I really love what I do and I love it even more when I get the chance to work with small businesses who like me, are in it for the work life balance. We are a new breed or entrepreneur and I think we should stick together!
Let me help you improve your website, your marketing, increase your visibility, get more leads and grow your business!
We’ll start off with a chat to see which of my services can help you. Then I’ll make a plan according to you needs. If you are a tiny business who needs coaching, we’ll combine face to face calls over Zoom with unlimited email support to ensure you get the support as you need it.
If you are opting for ‘done for you services’ or consulting then we will plan out the work in advance and have weekly catch up calls.
When we work together, you will be challenged. Getting your website right is not something that happens overnight. My services are only for people who are ready to start thinking long term and see the benefit in building strong marketing and website foundations. One thing is for sure you won’t be disappointed. You will view marketing and your website in a different light and will have the confidence and knowledge to know how to use your website to grow your business.
Take a look at my testimonials form my happy customers.