The WordPress Basics Workshop Trio -> Helping you get your WordPress website started the right way!

Marketing websites

A bespoke marketing or e-commerce website is the next step after having a simple website. A marketing website is for you if you want to use digital marketing to market your business. That means you want to start marketing activities such as;

  • Inbound marketing using your blog (think SEO and email marketing)
  • Interruption marketing using paid ads on social media
  • Retargeting advertising (showing ads to people who have already visited your site)
  • Display advertising on search engines when people are searching for your services.

When you want to advertise in this way, your website becomes your marketing hub. 

How does a marketing website differ to a simple website?

  • You will need Google analytics set up and configured according to your marketing strategy. 
  • You will need technical SEO and on page SEO set up properly, including Google Webmasters Tools. 
  • You will need to make sure you can set up landing pages and funnels on your website (you don’t always need a third party tool like Click Funnels or LeadPages if your website is set up right.)
  • You will need to have opt in pages and thank you pages set up and connected to your email marketing system.
  • You will need pixels set up.
  • Performance optimisation will be a priority. If you are paying for traffic you can’t afford to have a slow, buggy site. 
  • Consistent branding is needed (make sure all pages have a consistent look and feel)

 

Marketing and E-commerce website design varies greatly and can only be done as a bespoke package. Please get in touch with your requirements for a quote.

 

 

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