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Tips on how to transform your old, tired website into a lean, fast, highly converting marketing machine!

Do your website changes improve your sales? Really?

Do you want to improve your website so you can get more business online? Making random changes to your website without much thought is at best time-consuming, and at worst, can actually have a negative impact on your sales.
You need a simple plan to help you work out what to test. Read this blog post to help you understand why you need a plan. There is a simple plan outlined in the article, you can find it by clicking on the link below.

Why your website might get hacked

  How critical is your website to your business? Would your business suffer if your website was taken down? What about if your website content was replaced with something else? What if your customers started receiving spam emails from you? These are all realistic...

Mobile Load Speed Optimisation

I have spent a few hours optimising my site for desktop viewing. I managed to get my Google PageSpeed score to 90 and get a grade B (87) with a load time of 1.06 seconds from Pingdom tools. Now I am happy, I am going to look at the mobile optimisations I should be...

A beginners guide to speeding up your website

Do you know that if your website isn't generating enough leads, sales, interest, contacts, sign ups (insert goal of your website here), one of the reasons could be, it just isn't loading fast enough. There are plenty of other reasons (I will summarise later) but page...

Google Analytics Setup Checklist

I live in a lovely small village not far from Bristol in the UK. We have a community allotment and around 30 of us share the responsibility for growing and caring for various vegetables and small fruits. We take great care in making sure everything we use is organic....

SEO an introduction for beginners

What is SEO? SEO is short for Search Engine Optimisation. This is the process of winning the love from search engines so they favour your content above your competitors and show it to people who are performing the search. To win the love from a search engine takes a...

Why Data Analysis Is Essential For Your Business

There is no hiding from the fact that this is the age of digital. Businesses big and small are turning to digital marketing as a way to get their business noticed, to find clients, customers and make money. WHY? One reason is that digital is measurable. Therefore you...

How to stand out with your ecommerce store

Getting your store opened up online is a huge achievement. You start to make sales and life feels good. But, it’s only a matter of time before a competitor appears and tries to steal away your customers with lower prices, free shipping, more products… You are a small...

Heatmapping with Hotjar

Google Analytics tool is an excellent tool for collecting quantitative data, the 'What?' But that data is more powerful when combined with the 'Why?' For example, my job is to increase sales on an e-commerce website. Using Google Analytics I can see 'What' is...

Take your business seriously

Are these problems familiar to you. "I've set up an e-commerce store but I'm not getting sales" "My website isn't generating leads or sales" This week I have looked into no less than 5 Google Analytics accounts for e-commerce stores to help people work out why they...

Do you want to make a living while making a difference?

If you are anything like me, then you went into business for 2 reasons. To make difference to your life. To live it in your terms and to follow a long harboured dream of running your own successful business. To make a difference to someone else's life. To improve it...

Reduce home page bounce rate experiment

Purpose of the experiment In this experiment I am going to help you reduce the bounce rate of your home page. Why? Because your home page is the page that gets the most free traffic. It's wise to make the most of that traffic and turn it into leads and sales. In the...

Help, my Google Analytics isn’t working!

Have you just looked at your Google Analytics account and saw a big drop in your traffic? Or worse, have you had zero traffic over the past few days when you thought you should have been getting website visits? Well thats exactly what Jen saw when she checked here...

10 ways to decrease your bounce rate

10 ways to decrease your bounce rate   Bounce rate is an indication of how engaging your website is. Engaging websites generate more leads and sales than poor quality websites that do not engage visitors. Bounce rates can be affected for various reasons. In my...

Bounce rate, is it really that important?

When you look into your analytics one of the first metrics you probably look at is your bounce rate right? It's probably one of the most common start points when trying to work out what going on with our website. But is really all that useful? Let's start with...

Funnel Success Rule 3: Expect things to change

If you are a believer in Charles Darwin theory of evolution, you will appreciate that those who adapt best to their environment will survive. You will have no doubt heard the saying, survival of the fittest. It is no surprise that where we have learnt to adapt, to...

Funnel Success Rule 2: Have a thirst for learning

Strategies you learnt a few years ago, might not work today. Technologies that were cutting edge yesterday, can be replaced in an instant with todays latest ideas. There is so much information, so much technology, so much development it is impossible to keep up with...