Heatmapping with Hotjar

Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I...

Segmenting Google Analytics Data To Give It Meaning

Segmenting your data gives it context, which gives it more meaning, allowing you to gain meaningful insights and take meaningful action. Segmenting is just a fancy way of describing the action of separating your data into segments that help you make sense of your data...

Take your business seriously

Are these problems familiar to you. “I’ve set up an e-commerce store but I’m not getting sales” “My website isn’t generating leads or sales” This week I have looked into no less than 5 Google Analytics accounts for e-commerce...

Do you want to make a living while making a difference?

If you are anything like me, then you went into business for 2 reasons. To make difference to your life. To live it in your terms and to follow a long harboured dream of running your own successful business. To make a difference to someone else’s life. To...

How do you grow a business?

I’ll keep this simple, there are three ways to grow a business, no more, no less. Growing a business might sound complicated but really, thee are only three ways to grow a business. I learned about business growth when I took the ‘Customer Value...