A business vision is simply where you see your business a few years down the line. It can be 5 years or 10 years, the timescale doesn’t matter. What does matter is that you can connect with this vision enough that it spurs you into action so you can bring it to life.
Creating a vision isn’t just a tick in the box job, not if I have anything to do with it.
I hate ‘busy’ work, I.e just doing things for sake of it. When I do something, I like it to have purpose, meaning and be part of a bigger picture – or strategy where business is concerned.
So, where is the big picture when it comes to creating a vision?
Well, a vision will help you stay focused, take action and build the business of your dreams.
How will a vision help you focus?
A vision is like a point on a map. The present, were you are today, is point A and the future, where you want to be, or your vision is point B.
You wouldn’t go walking in the mountains without a destination and you wouldn’t sail a boat without knowing where you will moor it, and so, you shouldn’t start a business with a vision.
The vision creates a point of focus, something to aim for.
If you connect with your vision every day then you will reach your destination much quicker, you see…. it’s easy to get distracted if you don’t have a focus. So each day think about where you are going, then ask yourself “What actions can I take today to help me make my vision a reality?”
If you like meditating or journaling this is a good question to ask. If you don’t journal I highly recommend it.
How will a vision help you take action?
If you have connected with your vision and asked yourself what you need to do, next step is taking action. Pick the top three tasks that you wrote down and do them. Tell yourself these are the actions that will help you bring your business into reality, then get to work!
Relating our actions to a vision rally helps overcome procrastination. If you struggle to take action you might it’s because your vision isn’t strong enough or you are not fully connected to it.
How will a vision improve your website?
Revealing your vision to your website visitors reveals something about the heart of your business. I’m not talking about a corporate style vision full of jargon. I’m talking about wrapping your vision up in a story-telling way that appeals to your ideal client so they read it and connect to your vision, just as much as you do.
One of the visions I have for my business is to help WordPress be the go to website platform for website DIYers. I think Wix and Squarespace have limitations but they both have good marketing so unsuspecting website DIYers think they are getting a good deal, but the reality is WordPress (when done right) outperforms them, hands down. Now, I have many stories supporting this and it will be quite easy for me to link back to my vision in each story. Hopefully I can do this in a way that resonates with my ideal client, who also wants to leave Wix and Squarespace behind.
So, knowing your vision will help you create stories that you can put on your website to show your expertise and passion behind your business. Your blog and your about page are two places for this. You can also include short stories on your sales pages.
Knowing your vision certainly makes writing your website content much easier and allows your ideal client to see the heart and soul behind the business. If that heart and soul resonates with them, they will like and trust you more, which we all know, will lead to more clients and a healthier business!
Creating your vision
Now, I bet you did have a vision when you started, if so the task I am going to set will be easy. If you have never had a vision, well, you may find the task a little more challenging.
So, how to create your vision…
Here are a few questions to help you get started;
- Why did you start your business?
- What do you want your business to achieve?
- How do you want your business to make you feel?
- What do you want people to say about your business?
- What achievements or awards would you like win?
- What difference would you like to make?
- What do you want to be known for?
- What do I stand for in my business?
- What do I stand against?
Think about these questions until you start to form a vision for your business that feels right and sets your heart alight.
The magazine article exercise
Imagine, in 5 years, you were approached to be on the cover a magazine. What would that magazine be?
What did your business do to get there?
Write the story as if you were the reporter. What images would you include?
The grandchildren exercise
Imagine you are sitting with your grown up grandchildren and they ask you about the business you had. What would you tell them? What would be inspirational about your story?
Write and share your ‘Why’ stories
Remember, I’m not letting you do this for nothing, so now you have a vision, it’s time to break it down into stories. What experiences can you draw on to explain why this vision important to you?
Think about writing several blog posts around your vision. Also, how can you incorporate this into your ‘about page’ on your website?
Share this content to your email subscribers and social media fans. Try to link back to your website where possible.
I’d love to know if this article has helped you with your vision. Let me know in the comments below!