SEO checks to see if your WordPress website has been search engine optimised
Search Engine Optimisation | WordPress General

SEO checks to see if your WordPress website has been search engine optimised

What is a Search Engine Optimised WordPress website? Web designers sell ‘Search Engine Optimised’ WordPress websites but some don’t actually don’t do anything SEO related to your site except install an SEO plugin and leave the real search engine optimisation up to you. Let’s call them cowboys. They might also be women, so for the…

How to improve SEO by improving user experience
Search Engine Optimisation

How to improve SEO by improving user experience

SEO is no longer a task that just improves your website position in the search engine results. SEO now helps you to create a better experience for your users (and about time too). SEO shouldn’t be about just getting traffic, it needs to be about providing a great experience for that traffic so you can…

Search Engine Optimisation

How to get more reviews on Google

People buy from recommendations and review, it’s a fact. Every business is good at telling you why you should buy from them but how can we really trust what they are saying? We can’t. And that’s why reviews are so important. Getting reviews can be quite tricky. We don’t want to pester our customers. but,…

How to set up a simple SEO report in Google Data Studio
Google Analytics | Google Search Console | Search Engine Optimisation | Web Analytics

How to set up a simple SEO report in Google Data Studio

This article will explain how to set up a simple SEO report in Google Data Studio. This one page report will give you a quick overview of some of your SEO data from Google analytics. Section 1: Google Data Studio What is Google Data Studio? Google data studio is a free tool from Google. It…

Search Engine Optimisation

What is an xml sitemap and how can it help you?

Have you ever found yourself in unfamiliar territory without a map? Perhaps you’ve visited a city on a weekend break and thought you could around just by following the signs. It is possible to navigate like that but it’s definitely not the most efficient way of getting from A to B. Sometimes the signs stop….

How to SEO your homepage
Search Engine Optimisation

How to SEO your homepage

If your homepage is only appearing in Google when you search for your business name then you are missing out on lots of potential free traffic for your site. Knowing how to SEO your homepage will help you rank for your main keywords and help you attract new clients to your business who are looking…

Search Engine Optimisation

How to get your website content on Google

Have you just created a new website or new piece of content and gone over to Google to search for it, only to find it’s not there yet? You wait a day or two and search again… it’s still not there. Where is it? There are three questions that may spring to your mind… Has…

Search Engine Optimisation

A guide to the 404 error page not found code

[This article is part of my guide to technical SEO which I recommend reading once you are finished] Are you investing time and money in blogging for your business? What would it feel like to put in all that effort in writing great content for your website, promoting it and getting people to your website…

Google analytics setup checklist
Google Analytics

Google analytics setup checklist

What is split testing
Conversion Rate Optimisation

What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog article, leaving a comment. In fact, any action taken…