What is split testing
Conversion Rate Optimisation

What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog article, leaving a comment. In fact, any action taken…

Do your website changes improve your sales? Really?
Conversion Rate Optimisation

Do your website changes improve your sales? Really?

Do you want to improve your website so you can get more business online? Making random changes to your website without much thought is at best time-consuming, and at worst, can actually have a negative impact on your sales.
You need a simple plan to help you work out what to test. Read this blog post to help you understand why you need a plan. There is a simple plan outlined in the article, you can find it by clicking on the link below.

Case Study: Simple change generated extra revenue
Conversion Rate Optimisation

Case Study: Simple change generated extra revenue

This case study will give you an overview of one of the tests I carried out to improve overall e-commerce conversion rate, and the results I got for my e-commerce client. After an in-depth analysis of my clients Google Analytics account I noticed there was a very high basket abandonment rate. This meant that while…

When your want more sales from your ecommerce store who do you call?
Conversion Rate Optimisation

When your want more sales from your ecommerce store who do you call?

Increase the conversion rate of new visitors
Conversion Rate Optimisation

Increase the conversion rate of new visitors

A simple explanation of qualitative and quantitative data
Web Analytics | Conversion Rate Optimisation

A simple explanation of qualitative and quantitative data

How to set up your first Google Analytics Content Experiment
Conversion Rate Optimisation | Google Analytics

How to set up your first Google Analytics Content Experiment

Conversion Rate Optimisation

Get more leads and sales by optimising your landing page performance

Performance optimisation of your landing pages is the FIRST thing you should consider if you want to get more leads or sales from your website. While you may be keen to start changing your landing page content, copy, images, colours or calls to action – the very first thing you should check is your page performance. One reason visitors…

Conversion Rate Optimisation

6 branding mistakes that could be hurting your sales funnel conversion rate

I carry out funnel audits on sales funnels that need to be improved. One of the areas I look at is branding consistency throughout the funnel. Now when I say branding consistency I am checking that the user experiences a consistent look and feel as they move through the funnel toward the final conversion. Why…

Conversion Rate Optimisation

How to quickly measure the conversion rate of your landing page