3 reasons why your business needs google analytics
Google Analytics

3 reasons why your business needs google analytics

Google Analytics is a data collection tool that gathers valuable data about your website visitors such as their behaviour, their location and the pages they visited. With a bit of practise in data analysis, you can then gain valuable insights in to your website users, their behaviour and traffic sources so you can make really…

How to add Google Analytics tracking code to your website and do some basic configuration
Google Analytics

How to add Google Analytics tracking code to your website and do some basic configuration

This blog post is intended as a very quick and simple guide to explain how you can add the Google Analytics tracking code to your website and do some basic configuration. It is not intended for advanced coders who might just want to add the code directly to the website files. Step 1: Sign up…

Conversion Rate Optimisation

6 branding mistakes that could be hurting your sales funnel conversion rate

I carry out funnel audits on sales funnels that need to be improved. One of the areas I look at is branding consistency throughout the funnel. Now when I say branding consistency I am checking that the user experiences a consistent look and feel as they move through the funnel toward the final conversion. Why…