Heatmapping with Hotjar
HotJar

Heatmapping with Hotjar

Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I can see ‘What’ is happening. e.g. only 20% of people who started to checkout actually…