Heatmapping with Hotjar
HotJar

Heatmapping with Hotjar

Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I can see ‘What’ is happening. e.g. only 20% of people who started to checkout actually…

What is the difference between Transactions and Unique Purchases in Google Analytics
Google Analytics

What is the difference between Transactions and Unique Purchases in Google Analytics

You have installed Google Analytics, that;s a great start. Next you have enabled E-Commerce tracking, another good start (you might be surprised that this step can be forgotton by some busy online store owners). So you have all that set up, you wait a few days, the orders come in then you go and check…

Business and Mindset | Google Analytics | Web Analytics

Take your business seriously

Are these problems familiar to you. “I’ve set up an e-commerce store but I’m not getting sales” “My website isn’t generating leads or sales” This week I have looked into no less than 5 Google Analytics accounts for e-commerce stores to help people work out why they are not getting sales. Here is what I have…