UTM Parameters and shopping, what’s the connection?
Google Analytics

UTM Parameters and shopping, what’s the connection?

UTM parameters, what’s that? Sound a bit scary? Don’t be worried. UTM parameters are easy to get your head round. Every time I go into a Google Analytics account I see either no parameters or inconsistent, confusing parameters. I also hear lot’s of questions around “how do you know where your leads have come from?”…

3 reasons why your business needs google analytics
Google Analytics

3 reasons why your business needs google analytics

Google Analytics is a data collection tool that gathers valuable data about your website visitors such as their behaviour, their location and the pages they visited. With a bit of practise in data analysis, you can then gain valuable insights in to your website users, their behaviour and traffic sources so you can make really…

How to add Google Analytics tracking code to your website and do some basic configuration
Google Analytics

How to add Google Analytics tracking code to your website and do some basic configuration

This blog post is intended as a very quick and simple guide to explain how you can add the Google Analytics tracking code to your website and do some basic configuration. It is not intended for advanced coders who might just want to add the code directly to the website files. Step 1: Sign up…