by | Mar 26, 2016 | Strategy | 0 comments

The goal of this article is to help you understand what a valuable and useful website means.

It’s a matter of perspective

So what defines a useful and valuable website? It depends on who’s perspective we are talking about. So let’s start with your website visitor.

 

Definition of a valuable and useful website; according to your visitor.

As already mentioned in https://www.weiderweb.com/15-reasons-why-people-use-the-internet-and-how-to-use-that-to-your-advantage/  it is clear that visitors can come to your website for lots of reasons. Also, your visitor can have a number of goals they want to achieve while on your website. If you know the users goals then you can make sure you help them towards achieving their goals.  But how do you know their goals? You need to have some clearly defined user personas. (We create these as part of our discovery process) So the definition for a useful website would be; A useful website is one which enables the user to achieve their goals. What exactly is a valuable website though? For the user, I would say it one where they leave with more than when they arrived. For this example, they would leave with more knowledge. What knowledge are they looking for? You need a combination of user persona, product information and sales process to answer this. (We investigate this as part of our discovery process) So the definition for valuable website would be; A valuable website is one which enables the user to leave with more knowledge than when they arrived. This is quite obvious when it is staring at you in black and white.

Definition of a valuable and useful website according to your business.

How can a website be useful to your business? Similar to your visitor, it would help you reach your business goals. What are your business goals? You can’t really create a decent website without knowing this. (We talk to you about your business as part of our discovery process) So the definition for a useful website would be; A useful website is one which enables the business to achieve its goals. How can a website add value to a business? By giving the business more of something in the future than what the business had at the start. For a business that could be more customers, more enquiries, more profit etc. Simply more of something that is useful to the business. What would you need your website to do to enable it to deliver maximum value to your business?  (We talk to you about value as part of our discovery process) So the definition for valuable website would be; A valuable website is one which brings the business more (insert desire here). At Weider Web Solutions we want to create a website for you that is valuable and useful to your users and your business. That means it helps your users do what they set out to do and they leave with value. And, it helps your business towards its goals and bring vale into your business. Achieving those four aims is only possible after completing our discovery process. You can read more about that here.  https://www.weiderweb.com/weider-web-discovery-process/

Key takeaways

  • A useful website is one which enables the user to achieve their goals and the business to achieve its goals.
  • A valuable website is one which enables the user to leave with more knowledge than when they arrived and  brings the business more (insert desire here).

A Weider Web Solutions Website will be both valuable and useful to your visitors and your business.

Action steps

Now it’s your turn. How useful is your website? Think about the goals of your website users and the goals of your business. How effective is your website at helping your users and your business achieve those goals? You can apply for a free website review to help you find out how useful your website is.

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If you have enjoyed this article and found value in it, please consider sharing it with someone who would benefit it. Not only will it help them but it will help me too. Thank you. 

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