Google analytics setup 11 point checklist
Google Analytics

Google analytics setup checklist

If it’s worth doing, it’s worth doing right

I live in a lovely small village not far from Bristol in the UK. We have a community allotment and around 30 of us share the responsibility for growing and caring for various vegetables and small fruits. We take great care in making sure everything we use is organic. We have a solar pump to pump water from a nearby stream, we have a composting toilet, we recycle and reuse everything we can.

We want to do it right. Otherwise, what is the point? We don’t want to grow vegetables that are tasteless like some you find in the supermarket. The effort that everyone puts into this allotment is really only worth it if we get it right if we get delicious vegetables, and if we do it will as little impact to the environment as possible.

If something is worth doing, it’s worth doing right, ain’t that the truth!

Having a Google Analytics account is only touching the surface with the power of what this useful, FREE tool from Google can do. It’s not enough to have it collecting data. If you have an account and you have looked at the data you might have just felt overwhelmed with it.

Where do you start?

What does it all mean?

The problem with Google Analytics courses is that they try to teach you EVERYTHING about the tool.

I think that is very scary – and I have worked in data analysis of varying degrees for all of my working life (over 25 years).

IT IS overwhelming.

IT IS intimidating.

IT IS scary.

IT IS a new learning curve.


IT IS useful.

IT IS necessary.


You need to accept that it’s worth spending the time to get to know it.

Your business WILL GROW from using it.

So, let’s do it right, it is worth doing after all.

Throughout my blog, you will find tips on how to use it, but they will be small bite size tips. I only teach the stuff that is absolutely necessary. I hold the fluff and fancy technical jargon. I don’t feel the need to use fancy confusing words to make myself look clever. I only want you to get the useful stuff from Google Analytics. Starting with this..

A quick 11 point Google Analytics set up checklist to help you set up your Google Analytics the right way. I have analysed accounts for many years and data analysis is far harder when the data is corrupt, or it has not been set up right. Sometimes, it’s impossible.

So here is the 11 Google Analytics set up checklist. I hope you find it useful and I hope that you agree with me, if Google Analytics is worth having, it’s worth setting it up right.

Check 1: Are your User Permissions set up correctly?


Check 2: Do you have back up data?



Check 3: Is Your Default View Your Master View?




Check 4: Have You Got A Test View?




Check 5: Is Your Website Sending Data To Your Google Analytics Account?



Checks 6, 7 and 8: Time, Currency and Bots


Check 9: Have You Got A Goal Set Up?



Check 10: Are Your Filters Set Up?


Check 11: Have You Set Up E-commerce Tracking?




If you are still having trouble setting up your Google analytics account then please ask for help. I offer Google analytics consultancy services and I would be very happy to help you out. Please take a look at my services and contact me if you would like my help.

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