Search engine optimisation (SEO) is essential if you want to get traffic to your blog from search engines such as Google. More traffic means more readers and if you are monetising your blog more readers means more money!
Search engine optimisation can be challenging. However, with diligence, you can get it right. One of the most important things that you must do when you are doing search engine optimisation is regular SEO maintenance.
Achieving the ranking that you want is one thing but in order to maintain that ranking, you must constantly and ensure that you pay attention to small changes and make adjustments when necessary to maintain your rankings.
What Exactly Is SEO Maintenance?
SEO maintenance can be defined as a process of making regular adjustments to your website to at least keep your search engine ranking. SEO maintenance can be done weekly, monthly or quarterly. Search engine optimisation maintenance is important because rankings in search engines are not permanent.
There is always competition out there. This means that someone can take away your rankings. Since top rankings can be so fickle, in order to maintain them you need to constantly be on the alert and ready to optimise at all times. Here’s a look at 3 maintenance strategies that you must implement to maintain top rankings.
- Check Ranking and Make Adjustments
As mentioned before your rankings in search engines are not permanent. This means that you need to constantly check your rankings to see if you are maintaining your position. If you find that your rankings are falling then it is time to make adjustments to your on-page SEO.
Maybe you need to make adjustments to your primary keyword placement or you need to add a few more secondary keywords to your content. You may need to make your content longer so that you give your reader more information. The bottom line is that taking a look at your on-page SEO is something that should be a part of your maintenance schedule.
As part of the WordPress and SEO care plan on offer by Weider Web Solutions, your rankings will be checked each month and if any are slipping more than a few places, we will look at your data and let you know what actions you need to take. This means you don’t need to keep checking your rankings – you will only need to take action if your rankings are slipping.
You should check your rankings at least once a month.
- Perform an SEO Audit
An SEO audit should be something that you carry out once a month. The audit included in the WordPress and SEO care plan offered by Weider Web Solutions includes;
- Checking for broken links
- Checking for speed problems
- Technical SEO check
- On page SEO check
- Backlinks analysis
Regular audits catch problems early. If you do have problems on your website that affect SEO and you don’t fix them quickly your SEO will suffer which can take a long time to recover from.
- Check Google Search Console
Checking the Google search console is something that you must do in order to see how much Google knows about your website. You need to be constantly looking out for crawl errors and analysing your site’s impressions, the clicks that you are getting, and the queries that are bringing users to your website.
Having a clear picture of what is working and what is not is the best way to ensure that you can maintain the rankings.
Google also alert you if they find problems while crawling your site. You should be checking Google Search Console on a monthly basis and rectifying any problems that arise.
Just to summarise
Caring for your blog, especially one that you want to rank in Google, takes more effort than a regular website. Here is a list of the ‘extra’ checks you need to made, on top of regualar WordPress updates, backups and security checking.
- Check rankings
- Check loading speed
- Check for broken links
- Check for techncial SEO errors
- Check for on page SEO errors
- Check backlink profile is healthy (no spammy links, look at lost links)
- Check Google Search Console for crawl errors
That is a lot of ‘checking’ and a good few hours of your time if you do it right.
My WordPress & SEO care plan includes all these checks along with advice on what needs fixing if problems are found.
You don’t need to struggle to fit this in around your busy life!
If you would like to discuss how my care plan can save you hours of time and help protect your search engine ranking, email me, firstname.lastname@example.org or schedule a call to find out more.