How adding rich snippets (schema markup data) increased the number of views of my clients website
My client came to me with a problem. Their search traffic had been in decline for months and their enquiries were non existent. After an in-depth SEO audit, I could see the website had no structured data (also known as rich snippets). My clients website was built...
How SEO coaching increased my clients exposure and traffic
I recently coached a client for 4 weeks on SEO. I started with an in-depth SEO audit, after which I gave my client an SEO plan. Then I gave him 4 weeks of unlimited email help while he implemented the changes to improve his SEO. It was challenging. You need to be...
How technical SEO improvements doubled my clients traffic
I worked on a websites technical and on page SEO a while ago. The client was blogging regularly and wanted to increase their blog traffic without increasing the amount of blogging they were doing and without spending more money on paid adverts. I carried out an...
Case Study: Simple change generated extra revenue
This case study will give you an overview of one of the tests I carried out to improve overall e-commerce conversion rate, and the results I got for my e-commerce client. After an in-depth analysis of my clients Google Analytics account I noticed there was a very...
Increase the conversion rate of new visitors
First time visitors to your e-commerce store need to be looked after. You need to make it easy for them to find what they need. If they can't find anything, they will feel frustrated and leave and probably won't return. The costs for acquiring a new customer are...
