Heatmapping with Hotjar

Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I...

Segmenting Google Analytics Data To Give It Meaning

Segmenting your data gives it context, which gives it more meaning, allowing you to gain meaningful insights and take meaningful action. Segmenting is just a fancy way of describing the action of separating your data into segments that help you make sense of your data...