Conversion Rate Optimisation

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Conversion Rate Optimisation

What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog...

All blogs in this category

What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog...

Do your website changes improve your sales? Really?

Do you want to improve your website so you can get more business online? Making random changes to your website without much thought is at best time-consuming, and at worst, can actually have a negative impact on your sales.
You need a simple plan to help you work out what to test. Read this blog post to help you understand why you need a plan. There is a simple plan outlined in the article, you can find it by clicking on the link below.

do website changes really improve your sales