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Conversion Rate Optimisation

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Conversion Rate Optimisation
6 branding mistakes that could be hurting your sales funnel conversion rate

6 branding mistakes that could be hurting your sales funnel conversion rate

I carry out funnel audits on sales funnels that need to be improved. One of the areas I look at is branding consistency throughout the funnel. Now when I say branding consistency I am checking that the user experiences a consistent look and feel as they move...

Conversion Rate Optimisation
Page performance Optimisation
Get more leads and sales by optimising your landing page performance

Get more leads and sales by optimising your landing page performance

Performance optimisation of your landing pages is the FIRST thing you should consider if you want to get more leads or sales from your website. While you may be keen to start changing your landing page content, copy, images, colours or calls to action – the very...

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Conversion Rate Optimisation

What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog...

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What is split testing

Split testing is a method of testing two or more variations of an element on a web page to determine which one performs best and drives more conversions. Conversions can be more leads, enquires or sales. Or they can be smaller actions like reading another blog...

Do your website changes improve your sales? Really?

Do you want to improve your website so you can get more business online? Making random changes to your website without much thought is at best time-consuming, and at worst, can actually have a negative impact on your sales.
You need a simple plan to help you work out what to test. Read this blog post to help you understand why you need a plan. There is a simple plan outlined in the article, you can find it by clicking on the link below.

do website changes really improve your sales