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The goal of this article is to explain the importance of building your website in tiers of 'needs' and only moving onto the next tier when that tiers needs are fulfilled. Are you familiar with Maslows hierarchy of needs? If not, you can read about it here. It...
What makes a website valuable and useful? This is not as easy as it sounds. Read here for my definition. [Hint: It has nothing to do with traffic]
Stop relying on contact forms for lead generation. It's ineffective and old fashioned. Here's why.
What is a value proposition? A value proposition is a combination of a few sentences and some imagery that you use to make a 'promise of value' to your potential client. It consists of 5 parts. The end result - or the promise of what your client gets when they work...
Karen Weider | Dec 7, 2020 | 0 Comments
What is a value proposition? A value proposition is a combination of a few sentences and some imagery that you use to make a 'promise of value' to your potential client. It consists of 5 parts. The end result - or the promise of what your client gets when they work...
A business vision is simply where you see your business a few years down the line. It can be 5 years or 10 years, the timescale doesn’t matter. What does matter is that you can connect with this vision enough that it spurs you into action so you can bring it to...
This post summarises the social media posts I created about defining your ideal client avatar. I wrote another blog post about what is an ideal client avatar and why you need one? if you want a bit more information about why it is important. I also offer ideal...
How many times have you heard that you need to define an ideal client avatar? A few times, I bet. And did you download a free 'template' fill in a fe bits and bobs like age, name, marital status then wonder why those details were important? You'll work with...
Your about page is likely to be your second most visited page, your home page being the first. This is where people go to find out more about you and decide if they like you, if you are a good fit and if they want to trust you with their health and wellbeing. It is...
[Growing your biz and making more money with a double whammy FB / Google retargeting strategy - one of many reasons you need to sort your website out] Look, I don't want to beat around the bush here. If you want to scale your business in a way that doesn't suck all...
https://youtu.be/L0uLHdtnwrk I have been creating some Facebook live videos on my Facebook business page (www.facebook.com/weiderweb) please take a look! Like most of you, I am super busy and I'm always looking for shortcuts, quicker ways of doing things and...
Facebook Live Videos! https://www.facebook.com/weiderweb/videos/1752794638134629/ https://www.facebook.com/weiderweb/videos/1753549001392526/ No you don't need a contact form on your website. Now some of you may choose to disagree with me, that's fine. Free speech...
I'll keep this simple, there are three ways to grow a business, no more, no less. Growing a business might sound complicated but really, thee are only three ways to grow a business. I learned about business growth when I took the 'Customer Value...
If your content is not helping you to generate leads for your business then what's the point? No really... you spend all that time researching and writing but if it's not going to grow your business somehow, what is the point? There is so much content on the web...