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The goal of this article is to explain the importance of building your website in tiers of 'needs' and only moving onto the next tier when that tiers needs are fulfilled. Are you familiar with Maslows hierarchy of needs? If not, you can read about it here. It...
What makes a website valuable and useful? This is not as easy as it sounds. Read here for my definition. [Hint: It has nothing to do with traffic]
Stop relying on contact forms for lead generation. It's ineffective and old fashioned. Here's why.
What is a value proposition? A value proposition is a combination of a few sentences and some imagery that you use to make a 'promise of value' to your potential client. It consists of 5 parts. The end result - or the promise of what your client gets when they work...
What is a value proposition? A value proposition is a combination of a few sentences and some imagery that you use to make a 'promise of value' to your potential client. It consists of 5 parts. The end result - or the promise of what your client gets when they work...
A business vision is simply where you see your business a few years down the line. It can be 5 years or 10 years, the timescale doesn’t matter. What does matter is that you can connect with this vision enough that it spurs you into action so you can bring it to...
This post summarises the social media posts I created about defining your ideal client avatar. I wrote another blog post about what is an ideal client avatar and why you need one? if you want a bit more information about why it is important. I also offer ideal...
How many times have you heard that you need to define an ideal client avatar? A few times, I bet. And did you download a free 'template' fill in a fe bits and bobs like age, name, marital status then wonder why those details were important? You'll work with...
Your about page is likely to be your second most visited page, your home page being the first. This is where people go to find out more about you and decide if they like you, if you are a good fit and if they want to trust you with their health and wellbeing. It is...
[Growing your biz and making more money with a double whammy FB / Google retargeting strategy - one of many reasons you need to sort your website out] Look, I don't want to beat around the bush here. If you want to scale your business in a way that doesn't suck all...
https://youtu.be/L0uLHdtnwrk I have been creating some Facebook live videos on my Facebook business page (www.facebook.com/weiderweb) please take a look! Like most of you, I am super busy and I'm always looking for shortcuts, quicker ways of doing things and...
Facebook Live Videos! https://www.facebook.com/weiderweb/videos/1752794638134629/ https://www.facebook.com/weiderweb/videos/1753549001392526/ No you don't need a contact form on your website. Now some of you may choose to disagree with me, that's fine. Free speech...
I'll keep this simple, there are three ways to grow a business, no more, no less. Growing a business might sound complicated but really, thee are only three ways to grow a business. I learned about business growth when I took the 'Customer Value...
If your content is not helping you to generate leads for your business then what's the point? No really... you spend all that time researching and writing but if it's not going to grow your business somehow, what is the point? There is so much content on the web...
Your content is what will sell you, your programs and your services. If your content is boring, your readers won’t get past the first few lines. You don’t need to have a masters qualification at content writing to get people to read. You can get a good read through...
Once you realise how much freedom a funnel can bring to your business and life, next you need to learn how to build one. In this post I am only able to tell you the building blocks you need. To tell you how to build a funnel would take a lot more than I can cover...
Choosing the type of funnel you need for your business is a bit like choosing wine. It can be simple or you can overcomplicate it. I like simplifying things - when it comes to wine, I always start of with the question - what will I be eating? White meat, red meat...
You want to sell your coaching services from your website but you don't know where to start right? First you need to start by grasping 4 key concepts. If you are brand new to the funnel concept, I have a summary of marketing and funnel terminology that you...
What is a funnel? If you are brand new to funnels, I have a summary of marketing and funnel terminology that you can download to help you understand what the heck I'm talking about! [thrive_leads id='1484'] So, what is a funnel? A funnel is simply a series of steps...
I know you have probably spent ages on your lead magnet, you think it's great, your mates might think it's great, but do your potential customers think it's great? Hopefully you have checked it against my 8 point checklist which you can download here. If you have...
I like to think I know a fair bit about lead magnets. I've been using them a while. Some come and go, others stick around a while. They all have one job, and one job only. That is to identify a website visitor as a lead. So, what is a lead? Well, imaging you are in...
Because you have better things to do than waste half a day thinking this one over. If you believe all the 'experts', you should be spending at the same amount of time on your headline as creating the content (for your blog post / lead magnet - what ever you are...
The goal of this article is to give you guidance on how to set a marketing budget. How Much Should You Budget for Marketing Expenses? A major concern for many companies regarding the start of a new year is how to effectively grow and compete compared to the...
The goal of this article is to introduce the idea that strategy should be an important part of website design. What is a Website Strategy? An overall digital strategy is vital for a successful website. This strategy can be broken down into two, smaller strategies....
The goal of this post is to help you see that websites can add value to your business. Why You Should Treat Your Website As An Investment Rather Than A Cost? It’s a common habit among businesses to vouch for affordable services so that they don’t have to carry...
The goal of this article is to help you understand the power of a website, it can be so much more than an online brochure. Your best sales person If a website is designed to drive sales, it can be your best, high performing salesperson. Why? It can say the right...
Creating a website without strategy is like playing chess blindfolded and without thinking about your game plan. It's doomed to fail from the start.
Stop relying on contact forms for lead generation. It's ineffective and old fashioned. Here's why.
What makes a website valuable and useful? This is not as easy as it sounds. Read here for my definition. [Hint: It has nothing to do with traffic]
The goal of this article is to explain the importance of building your website in tiers of 'needs' and only moving onto the next tier when that tiers needs are fulfilled. Are you familiar with Maslows hierarchy of needs? If not, you can read about it here. It...