Looking for a few quick wins to get more sales from your E-Commerce website? Perhaps your online sales are slow? Your home page could be to blame. You might be unknowingly making one of many common home page mistakes found on E-commerce websites. It's not your...
What is Google Analytics? It is a free tool from Google that helps you measure your marketing efforts and identify marketing and technical performance problems. Out of the box it is not very useful. It must be configured specifically for your business needs....
This case study will give you an overview of one of the tests I carried out to improve overall e-commerce conversion rate, and the results I got for my e-commerce client. After an in-depth analysis of my clients Google Analytics account I noticed there was a very...
Getting your store opened up online is a huge achievement. You start to make sales and life feels good. But, it’s only a matter of time before a competitor appears and tries to steal away your customers with lower prices, free shipping, more products… You are a...
When you are feeling poorly and under the weather, when you know you are not at your best, when you are fed up of feeling crap and you want to get better, what do you do? Ok, some of you may try to fix the problem yourself first. You might not want to admit you...
You have installed Google Analytics, that;s a great start. Next you have enabled E-Commerce tracking, another good start (you might be surprised that this step can be forgotton by some busy online store owners). So you have all that set up, you wait a few days, the...
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