There are several tools that are essential once you have a website.

Google Webmaster Tools. This is more recently known as Google Search Console. This is essential if you want to be found in search engines. This is where you will find out how well you rank for keywords, how many backlinks you have and any problems your site might have that is affecting your sites ability to rank well in Google.

You need to:

  • Set up Google Webmaster Tools.
  • Make sure you have no errors reported.
  • Review your account periodically and correct any errors that are found.

 

I can:

  • Set up your account.
  • Fix your errors.
  • Periodically review your account and fix errors that arise.
  • Coach you via a Skype intensive session
  • Do it for you

 

Google Analytics. This is essential to measure the performance of your website. From technical issues to conversion rates. You can work out who your best audiences are, what your best / worst content is, where the problems are in your funnels. This short paragraph isn’t enough to explain the value in Google Analytics but believe me, YOU NEED IT.

You need to:

  • Set up your account.
  • Configure it properly, using views, setting goals, removing spam etc…
  • Set up dashboards so you can see your useful data quickly
  • Frequently analyse your data so make sure you are always making sensible, data-driven business decisions.

I can:

  • Set up and configure your account properly, using dashboards.
  • Periodically review your data to help you make data-driven decisions.
  • Help you identify areas that are stopping you from getting leads and sales.
  • Coach you via a Skype intensive session.
  • Do it for you.

 

HotJar. Hotjar is a heatmapping tool that can reveal a lot about how visitors are browsing your site. Absolutely essential if you are not getting the results you want and you are looking to improve your site. You first need to identify the pages that need to be improved by looking at your Google Analytics.

You need to:

  • Set up Hotjar tracking on the pages that need improving.
  • Analyse your data to help you understand user behaviour.
  • Prepare tests that will improve the user behaviour to get you more leads and sales.

I can:

  • Identify the pages that need improving.
  • Set up Hotjar on the pages that need improving.
  • Analyse your data.
  • Give you insights into the user behaviour.
  • Advise on the tests you need to improve the user behaviour.
  • Coach you via a Skype intensive session.
  • Do it for you.

 

Google Optimize. When you are ready to improve your site, this tool is perfect for the small business on a budget who want to test their changes before making permanent changes to their site.

You need to:

  • Set up Google Optimize on your site.
  • Set up experiments within Google Optimize.
  • Run an experiment,  monitor it and analyse the results.

I can:

  • Set up Google Optimize.
  • Set up experiments, monitor them and analyse the results.
  • Coach you via a Skype intensive session.
  • Do it for you.

 

Google Tag Manager. This one isn’t essential but can make your life a lot easier when you start adding tools and other code to your website.

I can set this up for you. It can be quite technical so I do not coach on this.

My services can be a hybrid of coaching and done for you. We can go as far as possible with coaching, then, when you have reached your technical limit, I can step in and do the rest for you.

This way, you get the best of both worlds. You get the job done at a reasonable price and you are not held hostage by a tech person. You will find you probably are capable at most tasks, so there is no point paying someone to do them. With coaching, when you have learned to do it once, you have that knowledge for life 🙂

Contact me to discuss your best way forward.