Getting your store opened up online is a huge achievement. You start to make sales and life feels good. But, it’s only a matter of time before a competitor appears and tries to steal away your customers with lower prices, free shipping, more products…
You are a small store so lowering your prices is going to wipe you out…
How do you compete? How do you make yourself stand out next to your competition?
Getting this right will keep you in business for a long time. Get it wrong and you will disappear into a graveyard of failed has been e-commerce sites.
There are two main reasons customers will buy from you, trust and like-ability.
Many people are weary of online shopping, stories of fraud and credit card details being stolen are splashed over the news more frequently than we would like to admit.
Build a trustworthy, relateably brand is a huge bonus in gaining the trust of your customers.
Buying from a person rather than a faceless brand will make you stand out, be memorable and help you stay ahead of your competitors. Having a face and a person behind your brand, with a personality enables customers to relate and build a relationship much quicker.
At all comes down to a strong brand
Your brand is not just a logo or colour scheme, Your brand is everything! it is;
- Your voice
- Your message
- What you stand for
- The reason behind your business
- Your customer service
- The relationships you build
- How you make your customers feel
These are the qualities that makes your brand and your business unique. It is what you are remembered for. It is what will make you stand out.
There are gazillions of online stores today. Do you think your business is totally unique?
Probably not. Even if it is – lucky you – but do you think thats all it takes to be successfull?
People only buy from people or brands they trust.
When you are a small business, YOU become a huge factor in developing the trust and like-ability of your brand. The ability for people to relate to your brand all comes down to you.
As a small business, you are the differentiator. You are what will make your store stand out your business stand out. There is only one of you. You are what makes your business unique. Customers want to buy from you.
So what is it about you that makes your business stand out?
- Are your products hand made?
- Are you a family run business?
- Do you use ingredients and materials that are special in some way?
- Are your processes environmentally friendly
- Can you sell your products in a unique or quirky way that will help you stand out?
Understand and be aware of what you can do to make your business unique. Also, be prepared to change it if competition means you are no longer unique.
Accept the fact you may never be in the leaugue of the likes of Amazon, so be bold in your brand and let your personality shine thorugh.
- Be different
- Have a personality that your customers identify with
- Be innovative – don’t just copy what others are doing
- Tell your story
Writing content in the form of a blog or social media posts. This is how you share your brand, your message and what you stand for. This is how you will attract your ideal customers.
Share value in your content, create how to videos that will attract customers.
Understand that finding new customers can be expensive business. Take the time to nurture and please your current customers so they become lifelong, loyal customers.
The essential branding content you need for your store.
Be the face of your brand.
Have a short video on your home page welcoming your visitors. Tell them what they can expect and how your store works.
Have a video that gives them some background to your brand story. Don’t make it all about you though. Use important and interesting reasons behind the brand that will help the visitor relate to your brand.
If necessary, have an about the owner video where you can go into a little more detail about you.
Start with these ideas to help you stand out!
Are you standing out enough?
Contact me for an analytics and website review and find out.