Are you considering investing in SEO – Search Engine Optimisation – for your website? You are probably wondering “Is SEO right for me?”
Search Engine Optimisation is a two-part process.
PART 1: You optimise your content for search engines.
PART 2: You promote your content and get people to link to it.
Is SEO right for me?
Before I answer this, let’s think of HOW people use search engines.
People use search engines in two ways.
- To find information on something they know about. For example. I want to find the telephone number of the local takeaway, I will go straight to Google and search directly for that business. I would type something like “Paulos pizzas Bristol”. These are your branded terms. Branded term searches are only possible when your customers already know about you – they are known as your warm prospects.
- To find information on something they don’t know about. For example. I want to find a new takeaway, my usual didn’t have a website or telephone number so I decided to look around for another one. I would type something like “Pizza takeaway Bristol” in the search engine. Hopefully, I would then find a new takeaway. As I browse through the options in the search engine results, I am a cold prospect.
To appear in the search engine results for your branded terms takes very little effort. Try it now, type in your business name into Google and see where you are in the search results. You should appear at least on the first page. If you don’t then something is seriously wrong!
Stop everything and contact me, I can take a quick look to see what is wrong!
To appear in the search engine results for non-branded terms takes a lot more effort but it is a way of being visible to a cold audience (cold traffic) who know very little about you.
So, to answer the question “Is SEO right for me?” you need to answer the questions below. If you answer yes to any, then SEO is right for you.
- Do you want to be found in search engines for non-branded terms?
- Do you want to get traffic to your website from the search engines?
- Do you want to turn search engine traffic into business? This one is important because you need to experience a return on your SEO investment otherwise, it really isn’t worth it.
- Does your business need new customers to help it grow? Search engines are a great place to show up for people who are searching for your products and services, but they don’t yet know you.
- Are your paid advertising costs getting more expensive? Traffic from search engines is FREE. Well, you do need to invest the time and effort into getting visible on search engines but that investment pays off eventually.
- Are you operating in a highly competitive industry? If you are, chances are your competition is highly visible in the search engines so you need to be there too.
- Do you need to be seen as an authority in your line of work? When you appear in the search engine results for many searches, your status as an authority will grow. People will begin to trust and respect you more – which leads to more business.
What does being visible in a search engine mean for you?
- Being visible in search engines helps you grow your business by putting you in front of new potential customers who are looking for exactly what you offer.
- Being visible in search engines means you can reduce your other advertising costs if they are too expensive.
- Being visible in search engines means you can compete at a higher level.
- Being visible in search engines means you can elevate your status as an authority and be known as a reputable business.
So, have you decided yet? Is SEO right for you?
If you have decided it is but don’t know where to start, get in touch and I will help you with your next steps.
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