This is a simple SEO glossary to accompany the blog posts I have written on SEO. You can find the blog posts by clicking here.
In this glossary, you can find out what all the Search Engine Optimisation jargon is in simple terms that everyone can understand.
Backlink – A link to your content provided by another website.
Backlink Farm – A website created just for the purpose of providing links.
Branded Terms – Search queries related to your business name.
Browser – The program you use to surf the internet, e.g. Chrome, Firefox.
Cold Prospect / Cold Audience – Someone who is not aware of your business.
H1 Tag – The reference given to the HTML tag that surrounds the main heading text in your content. It looks like this <h1> Title </h1> There should only be one main header in your document and therefore on one instance of an H1 tag. For nested headers, the tags are H2, H3 etc.
Keywords – The words people type in the search box of a search engine. A keyword can be one word or it can be several to make up a search phrase or search query. Long phrases are known as Long Tail Keywords
Keyword Research – The process of identifying the best keywords to use in your content.
Link Quality – How good a link is. If the link comes from a high authority site, it will be a good quality link. If the link comes from a low authority site it will be a low-quality link. Too many low-quality links can hurt your ranking.
Long Tail Keywords – Click here
On Page Optimisation – The process of making your content understandable by the search engines.
SEO – Search Engine Optimisation
Warm Prospect / Warm Audience – Someone who is already aware of your business.
Have I missed anything out? Contact me and let me know.