Your website’s ability to appear in the search results depends on many factors. Most SEO articles focus on On Page SEO, which is making sure you have H1 headers in the right place, have proper use of keywords etc but not many DIY SEO enthusiasts are knowledgeable about Technical SEO. So I decided to write this guide to accompany my technical seo audit checklist – “How to do a technical SEO audit”.
I have been building WordPress websites for 10 years and, when the client wants search engine visibility, I always make sure their technical SEO is up to scratch.
What is technical SEO?
If you haven’t really heard of technical SEO before then let me explain it to you. Technical SEO is everything that controls how your website is crawled and indexed by search engine robots. Technical SEO is the groundwork you need to do so your content has the best chance to be ranked in the search engines.
Why is technical SEO important?
Bad technical SEO can severely affect your sites visibility in search engines. If Google bots can’t crawl your site or they crawl a lot of poor quality pages then your site won’t be given preference in search engine results. Your site will be hidden away and you will get no traffic.
What does a technical SEO audit cover?
In a nutshell, it covers;
Sitemaps and robots file
Poor quality, thin content
Use of structured data
As you can see quite a lot gets covered.
Past / existing penalties
Tools I use for a technical SEO audit (All are free or have a free level)
The tools I use are;
Google Search Console, free tool provided by Google.
Google Analytics, another free tool provided by Google.
Google Page Speed tool.
Google Mobile Friendly Testing tool.
Google’s schema structured data testing tool.
Screaming Frog, you can check up to 500 pages for free.
SEMRush, you can check up to 100 pages for free.
WebPageTest. this tools helps you analyse the page speed and the hosting environment.
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