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What gets measured gets improved. If you want to get more leads and sales from your website then you need to be gathering intelligence on how people are finding using your site from your web analytics. There are many analytics tools you can choose from. In this blog I focus on the 3 main analytics tools I use each day. Google analytics, google search console and Hotjar. In my web analytics blog articles I will share tips and advice to help you get more from your analytics tools so you can get more from your website.
This article will explain how to set up a simple SEO report in Google Data Studio. This one page report will give you a quick overview of some of your SEO data from Google analytics. Section 1: Google Data Studio What is Google Data Studio? Google data studio is a...
If it's worth doing, it's worth doing right I live in a lovely small village not far from Bristol in the UK. We have a community allotment and around 30 of us share the responsibility for growing and caring for various vegetables and small fruits. We take great...
This link below will take you to the old version of Google Webmaster Tool / Google Search Console. https://www.google.com/webmasters/tools/ You can check the verification status of your property in either the new or the old Google search console.The old...
You can't optimise your site for search engines without tools! In this article I list the tools I use and they all have a FREE level so you can use them even if you are just starting out. Search Engine Optimisation - Data Analysis Tools Tool 1: I highly recommend...
Do you really need another tool to add to your tech overload? Well, this tool called Google Tag Manager is an absolute must. It actually reduces stress! It is true? Can a FREE tool from Google called Google Tag Manger really reduce your stress? Normally, any web...
First, what do I mean by 'internal traffic'? Internal traffic is you visiting your website, or your assistant or anyone else visiting your site that is working on your site. You may have social media, SEO assistants, or ADwords assistants. Even a web designer will...
There is no hiding from the fact that this is the age of digital. Businesses big and small are turning to digital marketing as a way to get their business noticed, to find clients, customers and make money. WHY? One reason is that digital is measurable. Therefore...
What is Google Analytics? It is a free tool from Google that helps you measure your marketing efforts and identify marketing and technical performance problems. Out of the box it is not very useful. It must be configured specifically for your business needs....
Website usability testing or user experience testing involves setting real users real tasks to do on your website. Then, you get their feedback, either in person or remotely. There are pros and cons with this but overall it is a very valuable way of understanding...
Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I can see ‘What’ is...
