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What gets measured gets improved. If you want to get more leads and sales from your website then you need to be gathering intelligence on how people are finding using your site from your web analytics. There are many analytics tools you can choose from. In this blog I focus on the 3 main analytics tools I use each day. Google analytics, google search console and Hotjar. In my web analytics blog articles I will share tips and advice to help you get more from your analytics tools so you can get more from your website.
This blog post is intended as a very quick and simple guide to explain how you can add the Google Analytics tracking code to your website and do some basic configuration. It is not intended for advanced coders who might just want to add the code directly to the...
Google Analytics is a data collection tool that gathers valuable data about your website visitors such as their behaviour, their location and the pages they visited. With a bit of practise in data analysis, you can then gain valuable insights in to your website...
How many new leads did your opt in generate today? How many sign ups to your course did you get? Not as many as you would like? So what are you going to do about it? Tweak this, tweak that... Did it work? Probably not. So what's next? Ask your business besties? Get...
This article will explain how to set up a simple SEO report in Google Data Studio. This one page report will give you a quick overview of some of your SEO data from Google analytics. Section 1: Google Data Studio What is Google Data Studio? Google data studio is a...
This article will explain how to set up a simple SEO report in Google Data Studio. This one page report will give you a quick overview of some of your SEO data from Google analytics. Section 1: Google Data Studio What is Google Data Studio? Google data studio is a...
If it's worth doing, it's worth doing right I live in a lovely small village not far from Bristol in the UK. We have a community allotment and around 30 of us share the responsibility for growing and caring for various vegetables and small fruits. We take great...
This link below will take you to the old version of Google Webmaster Tool / Google Search Console. https://www.google.com/webmasters/tools/ You can check the verification status of your property in either the new or the old Google search console.The old...
You can't optimise your site for search engines without tools! In this article I list the tools I use and they all have a FREE level so you can use them even if you are just starting out. Search Engine Optimisation - Data Analysis Tools Tool 1: I highly recommend...
Do you really need another tool to add to your tech overload? Well, this tool called Google Tag Manager is an absolute must. It actually reduces stress! It is true? Can a FREE tool from Google called Google Tag Manger really reduce your stress? Normally, any web...
Do you agonise over what should go on your website? Do you worry it doesn't look good enough or it's not engaging enough? Do you think your graphics are not fancy enough? Or your website just doesn't look professional enough? Do you wish it was just 'better'?...
First, what do I mean by 'internal traffic'? Internal traffic is you visiting your website, or your assistant or anyone else visiting your site that is working on your site. You may have social media, SEO assistants, or ADwords assistants. Even a web designer will...
There is no hiding from the fact that this is the age of digital. Businesses big and small are turning to digital marketing as a way to get their business noticed, to find clients, customers and make money. WHY? One reason is that digital is measurable. Therefore...
What is Google Analytics? It is a free tool from Google that helps you measure your marketing efforts and identify marketing and technical performance problems. Out of the box it is not very useful. It must be configured specifically for your business needs....
Website usability testing or user experience testing involves setting real users real tasks to do on your website. Then, you get their feedback, either in person or remotely. There are pros and cons with this but overall it is a very valuable way of understanding...
Google Analytics tool is an excellent tool for collecting quantitative data, the ‘What?’ But that data is more powerful when combined with the ‘Why?’ For example, my job is to increase sales on an e-commerce website. Using Google Analytics I can see ‘What’ is...
Search engine traffic can play a large part in the success of an e-commerce store. Most store owners are keen to rank well in search engines and make the most of the free traffic. Google Webmaster Tools (or more recently known as Google Search Console) is a FREE...
Segmenting your data gives it context, which gives it more meaning, allowing you to gain meaningful insights and take meaningful action. Segmenting is just a fancy way of describing the action of separating your data into segments that help you make sense of your...
Google analytics is a powerful (and free) data analysis tool that helps business owners to make more informed marketing decisions in their business. Many people will tell you, myself included, that it’s almost impossible to market your businesses efficiently...
You have installed Google Analytics, that;s a great start. Next you have enabled E-Commerce tracking, another good start (you might be surprised that this step can be forgotton by some busy online store owners). So you have all that set up, you wait a few days, the...
In this blog post, I am going to explain how you can set up your first, simple, Google Analytics content experiment. Before you set up your first Google Analytics content experiment, you need to know the following. The goal of your experiment. E.g. To reduce the...
Purpose of the experiment In this experiment I am going to help you reduce the bounce rate of your home page. Why? Because your home page is the page that gets the most free traffic. It’s wise to make the most of that traffic and turn it into leads and sales. In...
Open up your Google Analytics account and go and check the bounce rate of your home page. Go to behaviour -> Site content -> All pages Look for the page with no description just a '/' at the start, that is your home page. Now look along to the 5th column...
UTM parameters, what’s that? Sound a bit scary? Don’t be worried. UTM parameters are easy to get your head round. Every time I go into a Google Analytics account I see either no parameters or inconsistent, confusing parameters. I also hear lot’s of questions around...
Have you just looked at your Google Analytics account and saw a big drop in your traffic? Or worse, have you had zero traffic over the past few days when you thought you should have been getting website visits? Well thats exactly what Jen saw when she checked here...
10 ways to decrease your bounce rate Bounce rate is an indication of how engaging your website is. Engaging websites generate more leads and sales than poor quality websites that do not engage visitors. Bounce rates can be affected for various reasons. In my...
When you look into your analytics one of the first metrics you probably look at is your bounce rate right? It's probably one of the most common start points when trying to work out what going on with our website. But is really all that useful? Let's start with...
If your content is not helping you to generate leads for your business then what's the point? No really... you spend all that time researching and writing but if it's not going to grow your business somehow, what is the point? There is so much content on the web...
Running a webinar takes a lot of resources. The time you spend putting it together, time you spend promoting it and money spend if you have used ads and in paying for software. Any smart business owner will want to know - was it worth it, should I do it again?...
When no one is taking action on your website, what do you do? When you are not getting leads.... when you are not getting sales.... Who do you turn to? Do you turn to a website designer to create a new website? It must be bad design after all. If you just had a...
How many new leads did your opt in generate today? How many sign ups to your course did you get? Not as many as you would like? So what are you going to do about it? Tweak this, tweak that... Did it work? Probably not. So what's next? Ask your business besties? Get...
Google Analytics is a data collection tool that gathers valuable data about your website visitors such as their behaviour, their location and the pages they visited. With a bit of practise in data analysis, you can then gain valuable insights in to your website...
This blog post is intended as a very quick and simple guide to explain how you can add the Google Analytics tracking code to your website and do some basic configuration. It is not intended for advanced coders who might just want to add the code directly to the...
