Get started with WordPress & SEO

Online Supported Training

Designed to fastrack the build of your website and ensure it is built on solid technical and marketing foundations

Bronze: A series of short online training modules, designed for small business owners, to help you plan, build and maintain a visible, valuable WordPress website.

Silver: For the non-techy types or those who want a head start, you can have most of the behind the scenes techy stuff done for you.

Gold: If you want tailored 1:1 strategy advice.

Platinum: If you decide the DIY route is not for you. 

All prices are in GBP please add VAT if you are in the UK or EU.

Module 1: Website Planning

This module is self paced with unlimited Q and A.

if you have no idea where to start when it comes to your website, or you just need some help and feedback to improve your existing website plan, this is the workshop for you

In this module you will;

    • Get clear on who your ideal client is
    • Define a simple website strategy to support your marketing, your sales process and your customer’s journey
    • Define the pages and functionality for your website
    • Learn how to sketch a layout for your pages
    • Understand what content you need for each page
    • Define your visual branding
    • Learn how to select a theme and plugins for your website

Module 2: WordPress Website Install & Set-up 

Silver Package: I will do eveything in this module for you plus set up a 10 page ‘wireframe’ website according to your drawings from the planning module, or I will set up my standard pages for you. 

This module is very techncial and this where many website DIY-ers have the greatest challenges. If you are ok with tech then with my step by step procedures you can do this with minimal support but if you want to avoid the tech headaches it’s best to let me do this for you. I will save you about 2 months of work. 

Once you know what you want your website to look like and to do,  you are ready to install and set up WordPress. In this module you will;

    • Learn how to save all your passwords securely
    • Know what the difference is between domain name and hosting and where to buy them
    • Set up an email address if your hosting provides one
    • Install WordPress
    • Install an SSL certificate if your hosting provides one
    • Secure your whole site with the SSL certificate
    • Secure your website with a security plugin and make further manual security improvements. 
    • Configure the essential WordPress settings
    • Install and activate the essential WordPress plugins
    • Upload the Divi theme
    • Upload and activiate a child theme
    • Configure the Divi settings
    • Upload, activate and configure an SEO plugin
    • Ensure every page of the wireframe site gets a grade A for loading speed – ensuring your site is loading super fast.
    • Configure and connect Google analytics and Google webmasters tools. 

 

 

Module 3: WordPress back-ups, security & maintenance

This module is self paced with unlimited Q and A. 

Before you start work on your website you need to know it is backed up, secure and you know how to update the core WordPress software and plugin software when updates are available.

In this module you will learn;

    • How to back up your site so you have your own copy of your website
    • How to monitor your website security and make changes to keep your site secure
    • How to ‘spring clean’ your website periodically
    • How to create a simple test plan so you can check for errors on your website
    • How to make the necessary software updates in a safe way that doesn’t risk your site breaking
    • How to monitor the speed and uptime of your site and check for broken links
    • How to execute your emergency plan should you lose your entire website

 

Module 4: WordPress SEO

This module is self paced with unlimited Q and A.

Silver Package: I will configure the SEO plugin for you and set up search console as part of the module 2 set up.

If being visible on Google is part of your marketing strategy then this module will explain how to set up your website so most of the technical SEO things are taken care of.  In this module you will learn;

    • What Basic SEO is
    • How to set up an SEO plugin and learn how to use it
    • What WordPress settings you need to configure
    • How to structure your blog
    • How to set up Google Search Console

If you are not bothered about SEO you can skip this module. 

This module is intended to help you set up your website only to make it search engin eoptimised. It is not to teach you about how to write blog posts, do local SEO or anything else like that. There is another training dedicated to that. This module is just to help you set up your website properly. 

Module 5: Building your WordPress Website

This module is self paced with unlimited Q and A.

 

In this module you will learn how to;

    • Build WordPress pages
    • Use the Divi theme modules
    • Use the Divi theme library
    • Update your header and footer
    • Add widgets to your blog

 

You also get

Access to a Facebook group where you can ask your questions daily.

Weekly live demonstration of something if you haven’t fully understood the training.

Accountability to keep you on track.

1 year access to Divi theme (premium WordPress theme $89.99)

1 year access to premium caching plugin ( $39.99)

 

 

QUESTIONS?

The price is too expensive, can I think about it?

If you really like the idea of this training, I don’t want the price to put you off. You can pay in 3 installments if it makes it easier for you. 

If you can’t pay in installemnts then stop thinking about websites and go and find yourself a few more clients first, then come back to me when you feel more comfortable with the price. 

My son / daughter can build me a simple website, why should I follow your training?

I show you more than just how to build a website. I show you the essential foundations that means your website is secure, backed up, and stands a chance of being visible in search engines. I have been building websites for over 8 years. I have tried and tested many plugins and themes. If you stick with me I will greatly reduce your learning curve and the time it takes to build a website that you can be proud of. 

Do I really need to learn to build a website myself?

Yes you do. When you know the basics you are much more in control of your website. You can update it quickly and how you want. Not only will this save you money but also the headache of dealing with web designers when you just need to make small changes to your website. 

You may be suprised about how often you will want to update your website. In the first few years of business many things can change. As your business gets more established you may offer different services. It may take you months to get someone else to upate your website.

This isn’t good for your business. Your website needs to reflect how your business is today, not 3 months ago. 

Won't my website look really amateurish?

It is true that it won’t look as good as if a professional web designer worked on it but it will look good enough. 

If you want to build your own website you will have to let go of needing it to look perfect. What is more important is that you have something ‘out there’ as soon as possible and you start learning how to make your webiste and your business visible online. You may spends months and months trying to perfect it.

I worked on optimising landing pages for google ads in the past and I can tell you that the pages that were clear, simple and to the point, converted more traffic to queries than pages that were super fancy but lacked the right content. 

Do I need a hosting account?

Yes, you will need to purchase a hosting account so I can set up your wireframe website.

What exactly is a wireframe website?

A wireframe website is a website with no styling, place holder images and place holder text. It will have all the bits and pieces in the right place but it will be your responsibity to add colour, images, text or anything else to make the website unique to yuor business.

What exactly will you build for me?

I will build up to 10 pages for you in a wireframe format. I will use your drawing to lay out the page. If you don’t have a drawing I can use a link to another webpage for inspirtion or you can use of of my ready made pages. 

You will learn how to modify the pages. Add bits and take bits away. They are completely flexible. 

See the wireframe as your starting point.

How much help will you give me?

I will be in the Facebook daily. I can guarantee that any questions asked by 5pm will be answered that day. Any questions asked later may have to wait until the next day.

I won’t be available at weekends. 

I will be able to give you feedback on your pages.

I will explain and demonstrate how to build pages and use the modules in the Divi theme.

I will answer any questions you have.

If you need a demonstartion on anything I will do that once a week on a Friday afternoon.

I won’t be able to do the work for you though.

I get very frustrated with technology, if I can't do it can I have my money back?

It’s normal to get frustrated, especially with websites! Even I get frustrated at times. If you want to build your own website you need to be able to deal with frustration. It wil pass. I am here to to help you as much as I can. 

If you feel like it is too frustrating and want to give up that’s OK. Building websites isn’t for everyone. Unfortunately, I won’t be able to give you a refund. 

If you decide to give up I will be happy to finish your website for you if you can provide the content. There will be a fee for this.

How long will it take to finish my website?

That depends on two things.

How many pages you want and how much time you can spare each week.

I recommend spending 2 to 3 hours a week on your website just so you can keep moving forward and don’t build more than 10 pages to start with.

You will have questions to ask once you get stuck into building your website. Having a go is the only way you will find out what questions you have.

Pick one evening a week and dedicate 2 – 3 hours. Build 10 pages or less. If you do that you will have your website finshed in less than 3 months.

I'm very busy, what will happen if I can't find the time to work on my website?

I understand. That’s why I have a monthly pricing model so you can take your time. There is no rush.

If you think you will always be too busy to work on your website then maybe building it yourself  isn’t the best option. In this case, I can build the whole thing for you, or finish it for you if you have already started. 

Will you do any of the work for me?

Not normally. 

But if you realise building a website is not for you or there is one aspect you just can’t seem to crack then I can take over for you. I can do an emergency 1 to 1 coaching session with you or I can take over the whole webiste for you and finish it off. 

I've bought courses before, how will I know if this will work for me?

This isn’t just a course where you get no support. 

I am offering you daily Q and A support and accountability. Two things lots of courses don’t have. 

To make this work for you you will need to put the work in, ask questions and do the work.

I’m here for you 100% but you need to be committed 100% also.

Do you give refunds?

Unfortunately, no.

I put a lot of work in to building your wireframe so this is non refundable. 

The monthly payments for the training and support can be stopped at any time, you are not in a contract so if you feel like it isn’t working for you then let’s talk about it. If there is something I can improve on I’d love to hear about so I can make my training better. 

 

Can I just have the website without the ongoing support?

Yes you can. 

I can install the 10 page site for £450 + VAT.

The site will be search engine ready.

It will be speed optimised. 

It will be secure.

It will be backed up regularly. 

It will be your responsibility to find your own training to complete your site. 

 

What happens if I want to make the test website live?

I will give you instructions on how to export the site and set it up on your own hosting account. 

 

How do I get started?

Please just email me karen@weiderweb.com and I’ll let you know if I have spaces on the next intake. 

I've got more questions

Please email me karen@weiderweb.com and I’ll be happy to answer your questions.

About Karen Weider

About Karen Weider

Karen Weider is the owner of Weider Web Solutions. She is a website developer and digital marketing consultant. For the past 8 years Karen has been building websites with WordPress. She uses tailored lead generation strategies to help clients turn their websites into lead generating sites. She also uses Google Ads, Facebook Ads and SEO to increase the visibility of her clients websites.

Your information is 100% secure with me. I will never share it with anyone. That’s so wrong!

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